hilde
a note from nrutseab's founder, hilde.

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heyhihello
i’m hilde, founder of nrutseab. 

you can say, at least as of 2025 - this is my all-in bet: a company where creativity and technology don’t just coexist—they evolve together. i’m inviting you to join the journey.

nrutseab is an ecosystem built to empower artists. our mission is to maximize creative freedom while making projects commercially sustainable. at the core is labs, our creative collective of artists, performers, dancers, directors, and musicians—people crafting work that inspires thousands.

labs, is made as an open platform for collaboration. anyone in the collective can pitch ideas, team up with newcomers or established creators, and test projects using our flagship agi framework. this tool analyzes market trends and user behavior to help ideas thrive, all guided by human oversight.

nut, our human-safe agi, takes on the repetitive tasks—logistics, scheduling, the stuff that slows you down. it’s designed to keep creativity and decisions firmly in human hands, and become a sort of a power engine to boost projects.

our roadmap is ambitious: we’re building creative infrastructure, financial tools, and a human-centered agi ecosystem. every step is bold, every risk has a plan, and every mistake has space to grow.

nrutseab is “burnt sea” scrambled. we want you to feel the relaxed, safe vibe of a beach day—like a piece of that joy baked into a (slightly burnt) cookie you can carry anywhere. weird approach, i know. i’m not great at naming things.

this is my vision, my manifesto, my everything-in-one-basket. nrutseab is about creating a world made for humans—by humans. join us for the crazy, the good, the learning, and the making.